Algorithmic playlists can be such a game changer for artists.
These playlists are personalized based on a listener’s music habits and can help artists skyrocket their growth by getting them more streams and fans.
In a highly competitive music industry, getting featured on algorithmic playlists can significantly boost an artist’s visibility and increase their chances of success.
Just look at these Monday spikes from Discover Weekly. Crazy.
In this post, we’re going to discover exactly how to get on Spotify algorithmic playlists to get you featured on Discover Weekly and Radio, how to boost your Spotify streams by driving relevant traffic to your profile + more.
Let’s get crackin.
The Different Types of Algorithmic Playlists on Spotify
Algorithmic playlists on Spotify are carefully curated based on a listener’s music preferences and habits. Spotify’s algorithm analyzes data such as listening history, saved songs, and user engagement to create personalized playlists for each individual user. These playlists are designed to introduce listeners to new music that aligns with their tastes, and they play a crucial role in driving music discovery and engagement on the platform.
Spotify offers a variety of algorithmic playlists, each with its unique purpose.
Daily Mix
Combines the listener’s favorite songs with recommended tracks, creating a personalized mix for everyday listening.
Discover Weekly
Updated every Monday, Discover Weekly features recommendations based on the listener’s music taste. Discover Weekly focuses on providing the listener with new music, helping them discover new songs that are similar to their listening habits.
Release Radar
Updated on every Friday, Release Radar focuses on new releases from the artists the listener follows.
How to Trigger Algorithmic Playlists: Get on Discover Weekly and Spotify Radio
Getting featured on algorithmic playlists like Discover Weekly and Spotify Radio can be a game-changer.
But how can artists increase their chances of getting placed on these playlists?
The key lies in driving relevant traffic to your Spotify profile, and listeners engaging with your music in a positive way.
Positive engagement signals include:
- Listener to save ratio (save rate) on a track
- Profile follows
- Song saves, shares, playlist adds
How Do I increase My Chances of Getting on Spotify Playlists?
There’s a ton of different strategies you can experiment with to boost your Spotify plays and ultimately get placed on more playlists.
Here are the most effective and ones we’ve battle tested consistently here at the simpl. camp.
One strategy to drive more traffic to your Spotify is to create a strong online presence. You can do this simply by promoting your music on social media platforms like TikTok or Instagram.
Collabs and features
Collaborating with other artists can also be beneficial. By featuring on each other’s songs or participating in collaborations, artists can tap into each other’s fan bases and expand their reach. This cross-promotion can catch the algorithm’s attention and increase the chances of getting featured on algorithmic playlists.
Follow gates, contests / fan engagement
Another effective method is to encourage fans to save songs and add them to their personal playlists. The more saves and playlist adds an artist’s songs receive, the more likely they are to be recognized by Spotify’s algorithm and included in algorithmic playlists.
You can use the various follow gates that smart link services like toneden or feature fm have available to accomplish this.
Learn more about the different smart links by reading our smart links guide.
Run paid ads
Paid advertising has proven to be the most consistent way to convince the Spotify gods in adding you to Discover Weekly or Radio.
However this only works if you’re sending relevant traffic to your Spotify.
You can run these ads yourself or you can leverage our music promotion services to have us run them for you.
Spotify Discovery Mode: Explained
Spotify has recently introduced a new feature called Discovery Mode.
Discovery Mode allows artists to boost their visibility and reach by promoting their music to relevant listeners. This feature enables artists to connect directly with fans who are likely to enjoy their music, helping them grow their fanbase and increase their streams.
The only catch? You get paid less. Spotify takes a 30% commission but only on the streams that they generate during your campaign.
Artists can choose specific songs or albums they want to promote through Discovery Mode. Spotify’s algorithm then identifies listeners who are likely to enjoy the promoted music and delivers the songs to their personalized playlists and radio/
By utilizing Discovery Mode, artists can reach new listeners who are already interested in their genre or style of music. This targeted approach increases the chances of gaining loyal fans and getting featured on more algorithmic playlists in the future.
How We Can Help Trigger Algorithms
Unlocking algorithmic playlists can be a challenging task for independent artists. That’s where music marketing services like simpl come in. We are a trusted music marketing company that has a track record of triggering algorithmic playlists.
Just look at those smooth weekly consistent spikes from our campaign with Rohna:
We have experience working with major record labels and independent artists, helping them grow their fanbase and promote their music.
We offer a range of services tailored to artists’ needs, including pre-release and post-release marketing, music release planning, and Spotify growth strategies. We understand the intricacies of the music industry and know how to navigate the algorithmic landscape to maximize an artist’s visibility on Spotify.
By implementing the strategies mentioned in this article and collaborating with a trusted music marketing service like us, you’ll be on the algo’s good side in no time!
Hit us up if you’d like to learn more.
